Brands VS Brand Ambassadors
This really is an alarming situation and tough for brand owners to respond to when their own brand ambassador leaves them cringing with negative brand statement. A recent comment of Big B's 'Poison' remark left PepsiCo guys saddened- for them this was not acceptable as he had endorsed the brand for years since 1998. I see Big B's statement was a matter of self-realization (or matter of soul/conscience) out of the fact on how the soft drinks are becoming a health hazard to our society at large and that's the same message we educate our child with. As a brand owner, the company had paid millions in endorsement and all of such arrangements are evaluated before endorsements by the celebrities but I respect Big B for the courage to say so as this involved a little girl to question him "why you endorse a brand when my school teacher labeled it as poison?". For PepsiCo, there is another ambassador already endorsing the p...