Richard Branson- on self motivation...worth reading...

Q: How do you maintain your motivation to generate new ideas and execute them?


Richard Branson: My motivations have changed a lot over the past 40 years. In retrospect, it's clear this has been a long-term process, and I acquired new motivations over time.


I am not sure anyone could have predicted my career arc, except perhaps my parents. I was not a promising student, probably because of undiagnosed dyslexia. But my parents did not see my trouble learning as a limitation. Rather, they helped me find my strengths by teaching me to constantly look for new challenges. Achievements in sports and early business ventures such as a Christmas tree farm taught me to be inquisitive, and rely on persistence and creativity when problems came up.

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